About
From viral clips
From viral clips
to a real program.
Cam Wilder is a basketball creator and coach who turned a viral social presence into a genuine training brand. He played college basketball at Midland University before building one of the biggest basketball followings on social media.
In 2023 he founded Rod Wave Elite (RWE), an AAU program named after rapper Rod Wave — his favorite artist. He coaches the program himself, bringing the same energy and skill work that made his content take off.
His work has been featured in the Washington Post and he has appeared at the NBA Creator Cup in Las Vegas, alongside the biggest names in basketball content.